The term corporate culture is highly used, but not easily defined.  In simple terms, corporate culture means “the way things are done around here”.  On a deeper level, corporate culture refers to a set of values, beliefs, and behaviors shared by a group that steers the values and actions of the specific organization. 

What do you think of when you hear “corporate culture”?  Which corporation stands out as the beacon of “cultural perfection”?  And how do you measure the success of a corporate culture?

Let's answer these questions in reverse order.  A successful corporate culture is one that is easily definable, evident through the employees, the establishment, and the product, and one that generates a consistently positive response.  If you feel a certain comfort when you walk into a store, experience exceptional results from a product, or have a memorable interaction with an employee – you've experienced corporate culture at its best.    It's the way the company makes you feel – through its people, through its products, and through its actions. 

Let's think of some examples.  One company I immediately think of when I hear “corporate culture” is Starbucks.  The revolutionary coffeehouse has taken great strides throughout the years to maintain the small-company atmosphere despite its explosive rate of expansion.  Ever order a Starbucks coffee?  I'm sure you have.  The baristas are known for their personable interactions with their customers and their ability to sell more than coffee, but a comforting and uplifting experience.   According to a 2005 Workforce article, the most loyal of its regulars return for their lattes and Frappuccinos 18 times a month.  Why? Because of the corporate culture.  So does a thriving corporate culture equal profit and performance?  Absolutely.

Take a moment to reflect on your company's corporate culture.  What are your company's values and mission?  Who are you as a company…..and where do YOU fit in?  More importantly, is your company taking the appropriate strides to practice those values and accomplish that mission?  How do you want to make your customers feel? And what tools do you need to generate that positive feeling?

These important issues can be resolved with one term – corporate culture.  Once your company's culture is planned, defined, nurtured, and established – use it, be it, own it.   It's the best way to stand out. 

If you're looking to be effective and make your company memorable – impress the world with your corporate culture, or “the way things are done around here”.  Let everyone know what your company does through your values, beliefs, and behaviors.  Remember, actions speak louder than words.